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Compressor Technique annual partner meeting held in Goa

On Jan 22th to 24th, Atlas Copco Compressor Middle East hosted its annual business partner meeting in Goa - India, to share its 2020 strategy and focus areas, feedback on 2019 results, team building with our business partner’s senior management from across the region: UAE, Oman, Bahrain, Qatar, Iraq and Yemen.

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Theme of this meeting was SPEED, which represented Self, Passion (Partner), Efficiency, Excellence and Drive. The three-day event started with the warm welcome and opening presentation by our General Manager - Sanjeev Sharma, presenting the achievements of Compressor Technique and its partners in 2019 and the focus areas in 2020.
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The program covered topics including: • Best practice from equipment sales team on indirect business • Aftermarket results, strategy and focus areas • AIRnet and AIRscan opportunities • Lead generation from connectivity 2.0 • Why digital marketing transformation for indirect business • Cloud 4 customer (C4C) demo for channel partners Following the strategy presentations, the program ended with a workshop on the third day where each partner in their group discussion to work out their 2020 target, action plans and the support required from Atlas Copco.

The 2020 partner event objective was to reinforce the long term business partnership as an extended arm to the Middle East region through the indirect channel. Today our indirect channel contributes as much as a small customer centre where we have great opportunity to increase our business results and presence further with speed. The importance of lead generation through connectivity and implementing a digitalization strategy in our partner channel needs speed was highlighted with examples from Atlas Copco direct team experience was shared. Business Partners enjoyed the experience of Goa and team building.
Sanjeev Sharma , Regional General Manager of Compressor Technique at Atlas Copco Services Middle East

A first in many years where business partners management from Iraq all the way down to Yemen attended the event despite the geopolitical challenges, the event was an interactive platform where we share and learn from each other, also a bridge to improve openness, transparency and process efficiency. We grow together!

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