Atlas Copco Specialty Rental Insider July 2023

Rental in India comprises a tightly-knit team of passionate and skilled individuals dedicated to solving complex problems across diverse industry segments.

We have well maintained and specialized fleet of rental equipment such as oil-free air compressors, power generators, onsite nitrogen generators, air dryers, dewatering pumps, and steam boilers.

We offer total solutions to our customers during their planned and unplanned projects like commissioning, peak shaving, breakdowns etc. Atlas Copco Specialty Rental India offers peace of mind by providing end-to-end solutions by designing a project, mobilization, commissioning, fuel managment and maintenance, decommissioning, and demobilization.

The compressor rental market is currently unorganized, fragmented, and scattered with no major player having a significant presence across the country. We are the largest oil free Rental company and one of the few organized rental companies in the scattered market Indian equipment rental market can be defined as a Polypoly market - a situation where you don’t have one or two large sellers but many small ones which often deprives the customer of world-class rental experience.

Our customers are smart and they make effective use of rental equipment as it is a flexible, cost-effective, and convenient solution to meet their specific needs that too without any long-term investment associated with equipment ownership. We often see customers taking our services for temporary or short-term requirements such as during large-scale construction projects such as a refinery, tunnel, dam, fertilizer plant etc., during seasonal demands which we call peak shaving it enables them to scale their operations up or down based on market demand. Defense, pharma and many other OEMs rent equipment during testing or trial. Another major demand comes during maintenance support or when a customer has to meet contingency.

We see a new trend emerging where many MNC are asking for pay per outcome or build own operate business models.

I would say both usership and ownership comes with pros and cons, and they are not substitutes of each other. Having said that, I would also like to draw readers’ attention to the fact that we live in uncertain times & in a VUCA world, it is difficult to predict the future and this is where usership gives a competitive advantage to many of our existing customers.

When investing to own new technology and new equipment, investors find it hard to chalk out the spend for the entire lifetime, for example, unforeseen costs and risks – like the risk of downtime, risk of unreliability, business security, indirect cost like logistics, insurance, operators etc. Usership comes without any hidden cost and complete transparency.

Usership offers clear visibility of the spend in your operation cost which makes forecasting easier and more reliable. It offers you peace, agility, and flexibility to scale as per market conditions.

We render our rental services extend to almost every industry segment like power, oil and gas in the energy sector. Food, pharma, defence, metal, textile, automobile in manufacturing. Mining and construction to name a few.

With our wide presence and investment in cutting-edge technologies like chillers, boilers etc., we are confident and optimistic about the future for Rental in the Indian market.
This largely comes from our past growth and the fact that India is seen as the fastest-growing economy in the world and is on its way to becoming the third-largest construction market globally. Infrastructure sector is a key driver for the economy as it is this sector that is confident in propelling India’s overall development and is receiving undivided attention from the Government for developing crucial policies that would ensure strict adherence to time and quality, maintaining high standards, and offering world-class infrastructure.

Though equipment leasing is still in a growing phase and accounts for 6-8% of the overall construction equipment market, there are many indications that there is soon going to be a turning point in this data.