Peter Wallenberg Award winners
The Peter Wallenberg Marketing and Sales Award recognizes the most innovative successfully implemented method in the field of sales and marketing.
Award winners
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2024
Winner: Bharat Mhatre, Thomas Palten and Alexander Richardson
In recognition of: Their successful space strategy meeting the booming market for space simulation systems.
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2023
Winner: Maarten Vermeiren and Marta Benitez Lara
In recognition of: The promotion activities of the electric portable air compressor E-Air that has accelerated sales of this product, enabling the transition towards a lower carbon future.
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2022
Winner: Amit Tiwari
In recognition of: Seeing the opportunity to transform vendors into service partners through a 360° partnership program, called “The dealer growth accelerator program”.
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2021
Winners: Wen Hao Jin, Tilo Trumpp, Nick Tabak, Marie Szymanski and Chris Hauff
In recognition of: For developing and executing a new global business model to grow market leadership in the electrical vehicle and battery markets.
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2020
Winners: Jos Donders, David Engerran, Anthony Keen, Nicolai Tallo, DaeJu Kim, Ariel Liu and Stewart Davidson
In recognition of: For the marketing and sales of a data-driven tool support package that enables the next generation semiconductor chip manufacturing.
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2019
Winners: Mao Lin, Ann Zhou, Zhou Wenqing, Steel Chen, Qiao Zhaooping, Yao Dongyu, Ji Ming Li and Stanley Cheng.
In recognition of: For a marketing and sales effort that resulted in a growing market share in the booming electronics industry in China.
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2018
Winners: Nicklas Tibblin, Robert Stribeck, Jonas Lundgren and Nurgul Atayer.
In recognition of: The globaly launched Smart Connected Assembly marketing and sales concept.
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2017
Winners: Pieter Colen, Bob Rigouts, Louis De Jaegher and Damien Hoyen.
In recognition of: Advancing and promoting the groundbreaking SMARTLINK data monitoring system for compressors..
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2016
Winners: Tomas Lundin, Tylong Li, Stephen Chen and Lancer Chen
In recognition of: Bringing the sales teams in China closer to the customers, enhancing the value provided to the automotive manufacturers.
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2015
Winners: Bert Derom and Koen Lauwers.
In recognition of: The marketing of the breakthrough GA VSD+compressor
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2014
Winners: Olaf Leonhardt and Andreas Kiefer.
In recognition of: The development of innovation centers where B2B customers can test adhesive solutions.
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2013
Winners: Leszek Irla, Caroline Stulgies, Patrik Löfgren, Ataollah Maleki and Michael Schraft.
In recognition of: The competence development of service technicians and sales representatives within the Industrial Technique business area.
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2012
Winners: Volker Wiens, Germany. Fabrice Homo, France.
In recognition of: A successful project that opened the door for the use of more advanced assembly tools in the aerospace industry.
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2011
Winners: Nico Delvaux, Belgium. Dirk Beyts, Belgium. Wouter Ceulemans, Belgium. Peter Leemans, Belgium.
In recognition of: The introduction of a new strategy to further increase customer satisfaction and loyalty related to compressor service.
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2010
Winners: Alex Liebert, Sweden, and his Industrial Design Group.
In recognition of: The design language that provides each brand with a unique look and feel across product ranges: Atlas Copco, Chicago Pneumatic, and Dynapac.
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2009
Winners: Andreas Nordbrandt, Sweden Jan Forsell, Sweden.
In recognition of: The development of the ROC CARE service agreement, which boosted aftermarket sales throughout 2008.
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2008
Winners: Tine Lefebvre, Belgium. Urban Pettersson, Belgium. Vagner Rego, Belgium.
In recognition of: The development and marketing of AirOptimizer™, a service that reduces compressed-air installations’ energy consumption.
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2007
Winners: Anil Hingorani, Belgium. Kristin Dom, Belgium. Sven Van Dyck, Belgium. Jeroen Opperdoes, Belgium. Jan Verstraeten, Belgium. Rudi Zonnevijlle, Belgium.
In recognition of: A launch campaign for compressors certified to have the highest air quality, leading to a tangible increase in sales.
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2006
Winners: Christian Rougeron, France. Jean Guerin, France.
In recognition of: The successful brand portfolio strategy and successful development of the Group’s compressor brands together in the same marketplace.
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2003
Winner: Herbert Hermens, Australia.
In recognition of: The successful launch of Milwaukee Electric Tools on new markets.
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2002
Winners: Åke Larsson, Belgium Lars Larson, Sweden Gösta Henningsson, Sweden.
In recognition of: The innovative concept of Daily Direct Deliveries, a distribution system that gives Atlas Copco unique sales and marketing advantages over its competitors.
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2001
Winners: Debra Sajkowski, USA Hans Lidén, Sweden.
In recognition of: The innovative web clubs for industry professionals. The clubs are efficient tools for better interaction with the customers.
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2000
Winners: Yngve Revander, Germany Tom Tysl, USA.
In recognition of: The consistent work to provide a solid platform for the industrial tool business in Germany, and for his foresighted method on how to serve small short-term rental customers.
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1998
Winner: Leif Larsson, Sweden.
In recognition of: Successful work building a solid bridge between sales and product companies for excellent customer satisfaction.
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1997
Winner: Charles Robinson, USA.
In recognition of: A marketing program and a sales organization for electric tools in the U.S. and Canadian automotive industries.
Learn more about our other awards
The Atlas Copco Group has six official awards relating to innovation, marketing and sales, operational excellence, environmental performance, safety and health, and our community engagement initiative Water for All.